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Performance Max?is an all-in-one ad type that finds your best customers across Microsoft’s network (search, display, shopping, video, and more). You don’t need to be an expert—it uses AI to test what works and adjusts your ads to perform better over time. You just set your goal, add creative, and it handles the rest.

Use?Shopping campaigns. These let you upload your product catalog and show rich product listings (with images, prices, and names) when people search. It’s great for online stores and helps buyers go straight from search to checkout.

Display ads?are visual banners that appear across websites, apps, and even Outlook. They help people learn about your brand, especially when they’re not actively searching. Use them to grow awareness, stay top-of-mind, or retarget people who visited your site.

You set your own budget, and most formats use a?pay-per-click or pay-per-thousand-views?model. That means you only pay when someone clicks or sees your ad. You can start small, test what works, and adjust as you grow.

Absolutely. Microsoft Advertising has?smart tools and built-in guidance?for every ad type. Whether you’re running search, display, video, or shopping ads, the platform walks you through each step. You don’t need a big team or a marketing degree to succeed.